SELVÄ

Selvä utilizes an innovative, patent-pending wearable strain sensor to monitor continuous breathing in real-time. Our sensor is capable of sensing stretch of almost any surface it is attached to, and by placing this sensor across the intercostal muscles, Selvä measures how much the chest cavity stretches during breathing.

Selvä will then give live updates on breathing rate and lung volume changes, which can be linked from the user to multiple devices. Any time breathing patterns are indicative of an oncoming asthma attack, Selvä will send an alert to connected devices so that the proper medications, inhalers, or other action plans can be administered before the situation worsens.

Furthermore, every time a Selvä user has an asthma attack, Selvä will ping that GPS location. This will allow the Selvä community to avoid high density areas of attacks because of potential environmental factors that could trigger their asthma.

With this three-step solution, we hope to give parent’s a true sense of control over their child’s condition.

So how are we going to make money? Once Selvä receives 510(k) approval, we will look to inform the public of the benefits of our device through asthma foundations, schools, and scientific publications. Selvä will also target large health networks like Kaiser Permanente and commercial insurance carriers like United HealthCare as our primary sources of acquiring customers. We want to prove to these networks that Selvä can save them millions of dollars from emergency room visits, extended hospital stays, and missed school or work days. Working with hospitals and insurance companies, we will be able to identify our target market more readily as a majority of kids with asthma will already be in these systems.

Distribution will occur on a prescription-based model, where healthcare providers will write a prescription to patients that need our device. Our pricing strategy will involve charging $70 for the hardware and a monthly subscription fee of $30 for the disposable sensors. The pricing is based off the current gold standard for at-home monitoring, the peak flow meter, which has a CPT code and is covered by most commercial insurance plans. We hope to work with hospitals and insurance companies so that patients will also have our devices covered under their insurance while paying a small co-pay.

In the figure above, our revenue forecast is shown through a conservative model approach. Selvä will look to gradually increase market penetration every year, starting at 0.05% of the market with 3,000 customers and about $1 million in revenue. Selvä is anticipating operating at a loss for the first 2 years but by Year 3, we aim to be profitable with an annual revenue of almost $6 million. By Year 5, we aim to reach over 100,000 customers and hit approximately $47 million in revenue.

To reach our financial goals, here is a product roadmap of the major milestones Selvä will be aiming for. First, Selvä needs to raise seed funds early on in order to continue the manufacturing and prototype process. This seed money will also allow us to expand our efforts by looking into new materials or ways of producing our product. After 2 years, we hope to reach design freeze and design transfer. With the added value of a finished product, Selvä will also look for Series A investors to allow us to start mass production of our product as well as hire a sales forces. Our product launches in Year 3, marking our start of revenue gain.